Having a well-defined product profile is crucial in pharmaceutical marketing. A pharma product profile serves as a comprehensive document that outlines important information about a pharmaceutical product. Here are several reasons why having a...
In the vast landscape of marketing, the pharmaceutical industry stands as a unique entity with distinctive challenges that hinder the complete digitalization of its marketing efforts. However, instead of focusing on the limitations, let’s...
Unleash Your Sales Superpowers with These 5 Skills If you’re a sales enthusiast aiming to outshine your peers, look no further. Achieving sales excellence is not reserved for a chosen few; it’s about mastering...
In today’s digital age, connecting with customers and prospects has evolved. Physical meetings may be a thing of the past, but as savvy marketers, we adapt and find new ways to keep promotions thriving....
In the fast-paced world of pharmaceutical marketing, success hinges on innovation, adaptability, and a keen understanding of market dynamics. Surprisingly, one of the most overlooked resources lies within the very product each company is...
Welcome to my blog post that delves into the critical role of a Pharma Manager in efficient pharmaceutical administration. In this era of advancing medical technologies and rapid scientific advancements, effective management and administration...
In the fast-paced and ever-evolving realm of pharmaceutical marketing, medical representatives play a pivotal role in connecting healthcare providers with pharmaceutical companies. Their efforts are instrumental in conveying crucial information about medications and treatments....
Consumer brand or a pharmaceutical brand, every year you need a marketing plan despite what industry you represent. However, here I am going to tell you how to prepare a pharmaceutical marketing plan for...
Here are the important questions for medical representative to ask daily from themselves to be successful medical sales personals. Medical Representatives can practice these questions with the help of their supervisors. Indeed, brand managers...
It is critical to thoroughly train sales personnel. The bottom line of the company is decided by the front-line sales representatives. However, train sales staff has become a headache for many organizations for a variety...
First of all, what is a buyer persona or marketing persona? Buyer persona is a fictional depiction of your real customer. A proper buyer persona helps you to understand your potential customer and prepare...
What comes to your mind when talking about social media apps? Normally, it is Facebook, Twitter, or Instagram where we send texts or make a video or photo posts and friends react or comment...
Social media for pharmaceutical marketing is a bit of a curious topic to discuss. However, social media marketing for consumer products is largely popular. According to the survey done by Sprout, 84% of marketers...
The answer to the question, How to become a great sales representative is being animated in front of the customer. In the pharmaceutical industry, we call them medical representatives. But we all do sales...
Creativity for pharma marketing is limited, that is the thinking most of our marketers have. But, if you try creativity has no limit. Perhaps you might think, “but I am not creative at all”....
