Apart from all other categories related to pharmaceutical marketing, the General category will discuss general pharma concepts and topics. So, all other promotional tools available for the pharmaceutical industry would be one of the major topics here. Also, Pharm Mechanic discuss here, other standard and accepted procedures and process. Further, we will tell you how to compete with your competition by differentiating your strategies in the market.
Welcome to my blog post that delves into the critical role of a Pharma Manager in efficient pharmaceutical administration. In this era of advancing medical technologies and rapid scientific advancements, effective management and administration...
Consumer brand or a pharmaceutical brand, every year you need a marketing plan despite what industry you represent. However, here I am going to tell you how to prepare a pharmaceutical marketing plan for...
First of all, what is a buyer persona or marketing persona? Buyer persona is a fictional depiction of your real customer. A proper buyer persona helps you to understand your potential customer and prepare...
What comes to your mind when talking about social media apps? Normally, it is Facebook, Twitter, or Instagram where we send texts or make a video or photo posts and friends react or comment...
The answer to the question, How to become a great sales representative is being animated in front of the customer. In the pharmaceutical industry, we call them medical representatives. But we all do sales...
Creativity for pharma marketing is limited, that is the thinking most of our marketers have. But, if you try creativity has no limit. Perhaps you might think, “but I am not creative at all”....
Today your field sales force promotes a brand, after two weeks they again meet the customer and continue the same process. Let’s say the target customer has not convinced. So they may repeat the...
At the internal meetings, healthcare professionals should be referred to as “Customers” with the subordinates and other managers. True that is one of the most respectable professions in society. But, what you have forgotten...
