The best marketing approach for pharmaceutical product promotional brochures is to answer the question or questions of customers. But you should find the most relevant and burning one or two issues. However, you should...
I discussed alternative strategies and tactics that we can use for pharma marketing or medical marketing. So I thought of bringing one topic at a time and discussing it with you. Let’s talk about...
Today your field sales force promotes a brand, after two weeks they again meet the customer and continue the same process. Let’s say the target customer has not convinced. So they may repeat the...
At the internal meetings, healthcare professionals should be referred to as “Customers” with the subordinates and other managers. True that is one of the most respectable professions in society. But, what you have forgotten...
Storytelling for pharma marketing would sometimes be alien to you though it is being used in other industries during the last decade. But I have seen a few pharma companies have already started storytelling...
It is a penultimate period of pharmaceutical marketing since more new competitors are finding new ways to enter the market without any entry barrier. This competition reflects an epic example of the “higher the...
The pharmaceutical industry has used the same marketing strategies for centuries. So, we in the industry do not care whether our prime customers’ discomfort with all those techniques. You and even I think who...
