In the vast landscape of marketing, the pharmaceutical industry stands as a unique entity with distinctive challenges that hinder the complete digitalization of its marketing efforts. However, instead of focusing on the limitations, let’s...
In today’s digital age, connecting with customers and prospects has evolved. Physical meetings may be a thing of the past, but as savvy marketers, we adapt and find new ways to keep promotions thriving....
In the fast-paced world of pharmaceutical marketing, success hinges on innovation, adaptability, and a keen understanding of market dynamics. Surprisingly, one of the most overlooked resources lies within the very product each company is...
Today your field sales force promotes a brand, after two weeks they again meet the customer and continue the same process. Let’s say the target customer has not convinced. So they may repeat the...
At the internal meetings, healthcare professionals should be referred to as “Customers” with the subordinates and other managers. True that is one of the most respectable professions in society. But, what you have forgotten...
Storytelling for pharma marketing would sometimes be alien to you though it is being used in other industries during the last decade. But I have seen a few pharma companies have already started storytelling...
The pharmaceutical industry has used the same marketing strategies for centuries. So, we in the industry do not care whether our prime customers’ discomfort with all those techniques. You and even I think who...
