Hi I have a long name so you can call me Ciba. As correctly mentioned above, I feel pharmaceutical marketing hasn’t changed for a long time and marketers in the industry repeatedly use the same aged old marketing strategies and activities with the fear of the ethical framework and regulations of the governing bodies. 

However, this modern world has provided us immense tools to apply into our industry too. But the question is, aren’t we too late to apply them into the pharmaceutical industry? Interestingly, how long are we going to repeat all those in a rapidly changing world? So Pharm Mechanic blog is a small effort to bring the marketing world’s new development into the pharmaceutical industry. At the end, effort is to make pharma marketers aware about the other marketing techniques that can apply into the pharmaceutical marketing.  

I am writing many articles with my experience in the industry , and I always discuss how to apply new marketing strategies into this ethical industry. So I invite the industry experts who like to think out of the pharmaceutical framework to give your valuable inputs as an article to this blog. 

We are marketers, let’s play our role to develop this industry by sharing our knowledge to apply general marketing techniques into the pharmaceutical industry too. 

By the way, meet the man behind this blog or Co-Founder of Pharm Mechanic blog Dhanukz. He developed this platform for us to discuss pharma marketing.